Founded in 1997 by Jason Houle and His wife Denise, Straightline Performance was built upon years of involvement in the snowmobile industry. Jason began riding snowmobiles at two years old, encouraged by his father Duane and grandfather Stu who were both accomplished snowmobile racers. With family racing history dating back to the 1960’s and family roots in cross country, oval track and drag racing including several world records and racing achievements, many say, “Jason was born with a desire to go fast.”
After years of racing and working on his own machines, Jason along with his wife Denise opened Straightline Performance in 1997. The goal being to set a new standard in quality and performance parts, in 23 years, Jason’s experience, attention to detail and standards of quality, have brought Straightline Performance to become a leading supplier for aftermarket parts.